Greed is a human trait, and maybe we’d like to ignore it because it’s not very pretty, but it is a fact of life. People do get greedy and when they do, they tend to lose all sense of reason. That’s actually a pretty good time to use this human weakness to help you trigger the impulse to buy your products.
In sales, greed isn’t just about charging people the most money you can get out of them, although that is definitely one aspect that marketers use. It’s also about providing the trigger so that your buyer believes they are getting a steal, either because of a price differential or the cost versus benefits preview. It’s a great way not just to make one sale, but to close on a variety of items
It may surprise you to know that the disposable income level of your sales prospects actually defines what a good deal is, not the actual value of the product or service you are offering. That’s because greed is relative to your economic prosperity, even though high-income wage earners are not immune to greed, it just takes a slightly different form.